/article-new/2013/10/tweetdeck.png "tweetdeck lagging")
Twitter has to assume there are many Twitter-obsessed business types who don't know about it, and certainly don't know why multiple Tweet columns, scheduled Tweets and multi-account management could help them and their businesses. It's trying to decide whether or not it's worth spending any more resources on maintaining and upgrading Tweetdeck. I have a theory about why Twitter is running this mini Tweetdeck marketing blitz. If that's so, it's gone swimmingly, hasn't it? One last push
#TWEETDECK LAGGING HOW TO#
The commercial seems to prove Twitter knows how to create broad-based marketing around its products, but simply hasn't done so because it's focused on its monthly active user growth. Remember when Vine was hot? Did Periscope miss its moment? Twitter rarely capitalizes on whatever hype exists around their various products. Sub services like Vine, Periscope and Tweetdeck are largely on their own. Yes, it's great at brand and media integration, but has only sporadically run television commercials promoting Twitter as a service. If you think about it, Twitter is bad at self-promotion in general. So much so that I could only intermittently run it before it would bring my entire Chrome browser to a crashing halt. I liked the update, but also noticed that Tweetdeck on the Web had turned into a resource hog. Instead, Twitter killed the standalone Adobe Air-supported app and eventually overhauled the Web interface, bringing it more in line with Twitter utility powerhouses Social Flow and Hootsuite. Tweetdeck managed to survive long enough for Twitter to buy it, but I still thought the company would eventually shut it down. Twitter kept adding features and shutting down third party API access. Prior to Twitter buying it in early 2011, it was one of a collection of third-party utilities I thought unlikely to survive Twitter's third-party utility offensive. It saves much of its development flourishes for and, increasingly, what the homepage will look like to the uninitiated - those who have yet to create an account and sign into Twitter.Īs an early Tweetdeck user, I've spent years worrying about the utility's health and longevity. Prior to releasing this promotional spot, which should also appear on Twitter, the company shut down Tweetdeck for iOS ( in 2013), then this year shut down Tweetdeck for Windows. Twitter wouldn't comment on why they created the video, what they hope to accomplish with it and how it jives with their past Tweetdeck-related actions. Yup, Twitter finally wants to talk to businesses about how much they can get done with Tweetdeck. This content is not available due to your privacy preferences.
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